Portfolio
UX Design Project - E-commerce App for a Florist
Designed an app for Flowerique that allows users to order flowers in a simple manner
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Goals Achieved:
• Utilised Agile project management method to proceed with the project
• Analysed the client’s brand, business, and products, developed Brand Guidelines
• Built an e-commerce functionality on Hedging.ie
• Using Case Complete designed System Requirement Document
• Built a recommender system, chatbot and CRM for Hedging.ie
• Built an entirely new website for Laurehedging.ie focused on laurel plants
• Developed Social Media and SEO strategies for the two websites
• Lead the content writing, while deepening user and brand experience
• Conceptualised, developed and implemented Content Marketing Strategies for Hedging.ie website and Facebook Page
• Increased social media followers by 25%
• Optimised high quality content, ensured its quality.
Developed Byrnes Nurseries Ltd. digital presence on hedging.ie and laurelhedging.ie and social channels during Covid-19 pandemic.
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Goals Achieved:
• Utilised Agile project management method to proceed with the project
• Analysed the client’s brand, business, and products, developed Brand Guidelines
• Built an e-commerce functionality on Hedging.ie
• Using Case Complete designed System Requirement Document
• Built a recommender system, chatbot and CRM for Hedging.ie
• Built an entirely new website for Laurehedging.ie focused on laurel plants
• Developed Social Media and SEO strategies for the two websites
• Lead the content writing, while deepening user and brand experience
• Conceptualised, developed and implemented Content Marketing Strategies for Hedging.ie website and Facebook Page
• Increased social media followers by 25%
• Optimised high quality content, ensured its quality.
Digital Marketing Transformation
@ Byrnes Nurseries Ltd.
Performed on-site and off-site SEO Analysis on atlasworld.co.uk, planned and prepared the remediation project for Atlas World marketing team, optimised website
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Operated with technical team to fix errors and improve website’s speed
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Performed keyword and competitor research
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Collaborated with head of marketing to improve site’s visibility
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Reviewed and wrote new content for the website (blogposts)
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Proposed and designed Landing Pages for provided services
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Delivered and presented an SEO Baseline Analysis and
Remediation document for the client.
SEO Analysis and Optimisation
@ Atlas World
Digital Marketing Plan
@ Organised Chaos
Prepared an extensive 12-month digital marketing plan document for the client Organised Chaos
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Audited existing Digital Marketing Activities
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Identified target audience and its segments, positioning, and developed value proposition and USP.
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Created Content Calendar for seasonal marketing activities.
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Revised and constructed content strategy for utilised digital channels (Facebook, Instagram, Pinterest, LinkedIn, Twitter, Blogposts on Hedging.ie, email marketing, SEO, paid advertising (Google, Facebook, Instagram advertising), KPIs measurement tools.
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Prepared Resource management strategy including staffing, budgeting, and management tools.
Managed Google Ad Grants account and campaigns for an 8-month period
• Proposed Google Ads Strategy for Nurture Africa.
• Created thematic campaigns, ads, and optimized keywords.
• Drove traffic to the relevant pages and built awareness.
• Increased donation and volunteer sign-up numbers through
online advertising efforts.
• Boosted 3 main campaign CTR by +42.29% for Donations,
30.95% for Charity Email Newsletter, and 68.47% Volunteer
Campaigns.
• Prepared and provided the client with AdWords pre and post
campaign reports.
Google Ads Account Management
@ Non-profit Nurture Africa
Undertook and performed a Digital Marketing Audit on BOI Payment Acceptance website boipa.com
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Audited Digital Marketing Activities.
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Identified errors, technical issues on the website.
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Directly consulted and reported to the marketing manager.
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Provided marketing manager with the solutions and optimisation opportunities.
Digital Marketing Audit
@ BOIPA
Created Digital Marketing and Social Media activities revolving around Instagram, Pinterest and TikTok for artist
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Researched industry best practices
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Applied Content Marketing Strategies
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Post scheduling utilising Marketing Automation tools
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Designed and developed branding guidelines
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Reviewed and improved analytics results
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Provided report with future improvements
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